Credit Hours: 3.00. This mixed lecture and case course provides an overview of the functional area of marketing. The course is taught from a managerial perspective; it focuses on inputs to the marketing decision-making process, the process itself, and its results. No credit for students in the School of Management, except economics majors. Typically offered Fall Spring.
3.000 Credit hours
Levels:
Graduate, Professional, Undergraduate
Schedule Types:
Distance Learning, Individual Study, Lecture
Offered By:
School of Management
Department:
School of Mgmt Adm & Instr