MGMT 32400

Marketing Management
MGMT 32400

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About the Course
The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in analyzing and solving marketing problems. The course is also a foundation for advanced elective courses in marketing. Topics covered in the course include customer behavior, market segmentation, product positioning, market research, product management, pricing, promotion, sales force management and competitive analysis.
Course Goals/Learning Objectives
Learning objectives:
  • To acquire an understanding of basic marketing concepts.
  • To understand the strategic role of marketing.
  • To gain an understanding of the elements of the marketing mix and their interaction.
  • To practice the process of analyzing marketing situation or opportunity, formulating market strategy and developing marketing plan.

MGMT 32400

Course Catalog
MGMT 32400 Marketing Management

Description
Credit Hours: 3.00. The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in analyzing and solving marketing problems. The course is also a foundation for advanced elective courses in marketing. Topics covered in the course include customer behavior, market segmentation, product positioning, market research, product management, pricing, promotion, sales force management and competitive analysis.
3.000 Credit hours
Levels:  Graduate, Professional, Undergraduate
Schedule Types:  Distance Learning, Individual Study, Lecture
Offered By:  School of Management
Department:  School of Business Admin
Course Attributes
Upper Division
May be offered at any of the following campuses:  West Lafayette
Learning Objectives
1. Develop understanding of marketing activities and the marketing concept. 2. Provide an understanding of how marketing ties in with other corporate functions. 3. Develop your intuition in analyzing a business environment and making subsequent decisions.
Other Information
Restrictions:  Must be enrolled in one of the following Programs: Management-BSIM Economics-BS Management-BS Accounting-BS Accounting-Cert Must be enrolled in one of the following Colleges: School of Management